According to CoinMarketCap, MicroStrategy (MSTR) shares have fallen for six consecutive months—the first such streak since the company adopted Bitcoin (BTC) as a treasury asset in August 2020—and are down 49% over the past year, source: CoinMarketCap on X, Jan 2, 2026. This is relevant for crypto-exposed equity traders because MicroStrategy formally adopted a Bitcoin treasury strategy in August 2020, source: MicroStrategy press release, Aug 11, 2020, and has disclosed that its stock price has been significantly affected by the market price of Bitcoin, source: MicroStrategy 2023 Form 10-K Risk Factors.